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Entwicklung von Mobile-Platform-Ecosystem-Strukturen und -Strategien

On the Evolution of Mobile Platform Ecosystem Structure and Strategy

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WIRTSCHAFTSINFORMATIK

Zusammenfassung

Plattform-Strukturen haben sich zu einem Kernelement technologie-orientierter Wirtschaftszweige entwickelt. Sie ermöglichen nicht nur neue Produkte und Dienstleistungen, sondern beeinflussen Strategien, die Ausgestaltung von Geschäftsmodellen und tragen zum Wandel ganzer Industrien bei. Insbesondere im Mobile-Business-Ecosystem spielen Plattformen eine herausragende Rolle. Der Erfolg der Smartphones hat zu einer starken Konkurrenzsituation zwischen den mobilen Plattformen geführt. Gerätehersteller, Netzwerkbetreiber und Anwendungsentwickler stehen im Fokus der Bemühungen der Plattformenbetreiber. Basierend auf der theoretischen Basis der Marktanalysen, strategischer Netzwerke und Business-Ecosystems wird in diesem Beitrag ein Visualisierungsansatz gewählt, um die Entwicklung einer globalen, unternehmensübergreifenden Marktstruktur zu untersuchen und genutzte Strategien der Plattformbetreiber über die vergangenen fünf Jahre zu verdeutlichen. Bedeutsame Unterschiede zwischen verschiedenen Plattform-Strategien werden aufgezeigt. Die sich daraus ergebenden Implikationen für das Mobile-Business-Ecosystem werden insbesondere mit Blick auf die „App Economy“ diskutiert.

Abstract

Platforms have become a core fundament of many technology industries. Platforms not only enable new products and services but have also been shown to influence strategies, shape business models, and even transform entire industries. Platforms play a particularly important role in the mobile ecosystem. The success of smartphones has led to an intense battle of mobile platforms, each looking for ways to become the system of choice for mobile device manufacturers, mobile network operators, and mobile application developers. Drawing on theories of platform markets, strategic networks, and business ecosystems, this paper uses a visualization approach to study the evolving global interfirm structure and examines strategies used in the mobile platform ecosystem over the past five years. We identify important differences between mobile platform strategies and discuss their implications for both mobile ecosystem participants and the future of the app economy.

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Danksagung

Die Autoren bedanken sich bei den Herausgebern und den vier anonymen Gutachtern für ihre hilfreichen Kommentare und Anregungen. Die Autoren möchten auch Vincent Hoogsteder und Gert Jan Spriensma von Distimo B.V. für ihre Erkenntnisse über die App-Store-Entwicklung und die Bereitstellung detaillierter Daten danken.

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Authors and Affiliations

  1. Georgia Institute of Technology, Tennenbaum Institute, 760 Spring Street NW, Atlanta, GA, 30332, USA

    Rahul C. Basole

  2. Lehrstuhl für Wirtschaftsinformatik und Operations Research, RWTH Aachen, Templergraben 64, 52062, Aachen, Deutschland

    Jürgen Karla

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  1. Rahul C. Basole
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  2. Jürgen Karla
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Correspondence to Rahul C. Basole.

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Angenommen nach drei Überarbeitungen durch Dr. Bub.

This article is also available in English via http://www.springerlink.com and http://www.bise-journal.org: Basole RC, Karla J (2011) On the Evolution of Mobile Platform Ecosystem Structure and Strategy. Bus Inf Syst Eng. doi: 10.1007/s12599-011-0174-4.

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Basole, R.C., Karla, J. Entwicklung von Mobile-Platform-Ecosystem-Strukturen und -Strategien. Wirtschaftsinf 53, 301–311 (2011). https://doi.org/10.1007/s11576-011-0286-y

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  • DOI: https://doi.org/10.1007/s11576-011-0286-y

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