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Real-Time-Advertising

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WIRTSCHAFTSINFORMATIK

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Notes

  1. Synonym werden in der Praxis auch die Begriffe Real-Time-Bidding, Programmatic Buying und Data-Driven Display-Advertising verwendet.

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Author information

Authors and Affiliations

  1. Wirtschaftsinformatik Fakultät Wirtschaftswissenschaften, Leuphana Universität Lüneburg, Scharnhorststr. 1, 21335, Lüneburg, Deutschland

    Martin Stange &  Burkhardt Funk

Authors
  1. Martin Stange
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  2. Burkhardt Funk
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Corresponding author

Correspondence to Burkhardt Funk.

Additional information

Angenommen nach einer Überarbeitung durch Prof. Dr. Sinz.

This article is also available in English via http://www.springerlink.com and http://www.bise-journal.org: Stange M, Funk B (2014) Real-Time Advertising. Bus Inf Syst Eng. doi: 10.1007/s12599-014-0346-0.

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Stange, M., Funk, B. Real-Time-Advertising. Wirtschaftsinf 56, 335–338 (2014). https://doi.org/10.1007/s11576-014-0435-1

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  • DOI: https://doi.org/10.1007/s11576-014-0435-1

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