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The Transition of Robot Identity from Partner to Competitor and Its Implications for Human–Robot Interaction

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Abstract

With the rapid development of technology, have humans come to regard robots as their competitors? If so, how has this perception affected human–robot interactions? This present study investigated three questions about this topic. First, do humans in social circumstances spontaneously perceive robots as competitors when there is no obvious conflict of interest? If so, what factors play a role? Finally, does this competitiveness hamper interactions between humans and robots? Experiment 1 assessed the sense of competitiveness by measuring the emotional responses of subjects to a job-seeking robot. As observers, individuals responded positively to the robot's failures and adversely to its successes, revealing a competitive drive of humans toward robots. Experiment 1 further identified that competitiveness increased as a function of the robot's human-like appearance, indicating that robot human-likeness is an influential element. Experiment 2 attempted to find if human awareness of competition with robots negatively impacted human–robot interaction and, more specifically, if humans in a directly competitive relationship intentionally sabotage the robot's performance. Results demonstrated that during competition, humans focused on improving their own performance rather than sabotaging the robot's. Comparing Experiment 1 (no direct competition) to Experiment 2 (direct competition) revealed that human preference for the robot decreased significantly, indicating that competition negatively impacts human–robot interaction. This study showed humans' competitive awareness toward robots in social settings and the factors that drive it. In addition, it provides preliminary empirical evidence on how competition affects human–robot interaction in social settings and how humans will behave in the future while competing directly with robots for jobs.

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Correspondence to Xianyou He.

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Appendices

Appendix 1

Human-likeness

Please rate the intelligence level of the robot in the video

Please rate how much humanity you feel in the robot?

To what extent do you think the robot in the video has realistic feelings?

Please rate the level of human-likeness of the robots

To what extent do you think the robot design in the video resembles a real human?

Please rate the robot in the video, and its ability to understand accept as well as express human emotions

Uncanny valley-eeriness

Please rate whether the robot in the video is bland or scary…

Please rate whether the robots in the video are bland or easy to attract attention…

Please rate whether the robot in the video is clichéd or exciting…

Do you see the robot in the video with no emotion or with hair standing on end…

Please rate whether the robot in the video is boring or shocking…

Please evaluate whether the robot in the video is boring and stagnant or weird and perverse…

Is the robot in the video ordinary or unbelievable…

Please rate the robot in the video as bland or weird…

Please evaluate whether the robot in the video is predictable or weird unconventional…

Uncanny valley-likeability

Please rate the level of warmth of the robots in the video on a scale from 1 to 7…

Please rate the friendliness level of the robot in the video from 1 to 7…

Please rate the likability level of the robots in the video on a scale from 1 to 7…

Please rate the accessibility of the robots in the video on a scale from 1 to 7…

Utilization

How willing are you to work with the robot in the video? On a scale from 1 to 7…

How willing are you to talk to the robot in the video about personally relevant issues and listen to its advice?

Schadenfreude-negative affect

Please tell me how much the result of this interview made you feel frustrated…

Please tell me to what extent the results of this interview in the video made you feel angry…

To what extent did the results of this interview make you feel down…

How much did the interview result make you feel irritated?

Schadenfreude-positive affect

How satisfied are you with the results of this interview…

How satisfied are you with this interview…

Please rate your level of excitement after knowing the results of the interview…

Please rate how happy you are to know the result of the interview…

Schadenfreude-Envy

Have you felt anger at the presence of artificial intelligence in the video and the seizure of work resources…

Have you felt envious of the AI robots in the video, on a scale from 1 to 7…

Have you been frustrated and upset by the presence of AI robots in the video…

Appendix 2

To make the experiment more rigorous, we further explored whether the strong correlation between the sense of competition and schadenfreude holds in the human–robot context.

2.1 Subjects

Subjects (N = 40; 31 female; 9 male; mean age = 22.13) were recruited through the internet. Each subject gave informed consent at the beginning of the study after receiving comprehensive information about the voluntary nature of the study and the anonymity of his or her participation. To compensate them for their time and effort, all subjects received a 5RMB payment.

2.2 Procedure

The experimental procedure was largely the same as in Experiment 1, with the only difference being that we measured subjects' sense of competition directly after the presentation of the robot's self-introduction (See the figure below).

figure a

One of the three experimental rounds insert

The specific sequence for each robot was as follows: subjects first watched a video of the robot conducting a self-introduction, then rated the level of sense of competition, and then learned the results of the robot interview (subjects were randomly assigned to either the success condition or the failure condition), and then completed the schadenfreude scale. This process was repeated three times (all subjects watched three human-like level robots introduce themselves), once for each robot.

2.3 Measure

To measure the sense of competition, we referred to existing studies and made some modifications. The purpose of the measure was to directly measure whether subjects had a sense of competition with the robot, so a total of six items were included, "Do you think the robot in the video is your competitor" "Do you think the robot in the video will compete with you for a job" ……, from 1 to 7, with 1 representing not at all and 7 representing very much, the questionnaire showed acceptable reliability with Cronbach's α = 0.85; Schadenfreude was measured the same as in Experiments 1 and 2 [18, 49].

Result

We performed a Pearson correlation analysis for each of the two conditions, robot success and failure, as a way to examine the correlation between subjects’ sense of competition and schadenfreude toward the robot. In the robot failure condition, the correlation between competitive awareness and schadenfreude-envy scores was significant, r = 0.51, p < 0.001, indicating that the stronger the subjects' competitive awareness of the robot the higher the level of envy; the strong correlation between schadenfreude and competitive awareness was more pronounced in the robot success condition, and the correlation between sense of competition and schadenfreude-negative affect was significant, r = 0.63, p < 0.001, indicating that the stronger the sense of competition, the more pronounced the negative affect of the subjects when they saw the success of the robots, and the negative correlation was significant between sense of competition and schadenfreude—positive affect, r = − 0.36, p < 0.05, indicating that the stronger the sense of competition the lower the positive affect of the subjects when they saw the success of the robots, the correlation between the sense of competition and schadenfreude—envy was also significant, r = 0.82, p < 0.000, indicating that the more competitive subjects were, the higher the level of envy towards the robot. The above results demonstrated that the strong correlation between the sense of competition and schadenfreude persisted when the objects were humans and robots. In the human–robot situation, schadenfreude is a valid indirect measure of competitive awareness.

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Yang, D., He, X. The Transition of Robot Identity from Partner to Competitor and Its Implications for Human–Robot Interaction. Int J of Soc Robotics 14, 2029–2044 (2022). https://doi.org/10.1007/s12369-022-00932-8

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