Abstract
Based on the perspective of ambient intelligence, this study explores the influencing factors of consumer information-seeking behavior and its mechanism. It also introduces the two mediation variables, like information seeking motive and information seeking ability. It is proved by empirical analysis that mobile Internet trust and perceived risk have a positive impact on consumers’ information seeking effort, and the information seeking motive plays a mediating role in the influence of the mobile Internet trust and perceived risk on consumers’ information-seeking effort; mobile Internet involvement has a positive effect on the information seeking ability; However, perceived ease of use has no significant effect on information seeking ability, information seeking ability has no significant effect on information seeking effort. It is of practical significance both theoretically and practically to conduct in-depth discussions on consumers’ information seeking behavior in combination with Chinese local elements.
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Acknowledgements
This research was supported by National Natural Science Foundation of China (no. 71562020), China Postdoctoral Science Foundation (no. 2017M 620532) and Thirteenth Five-Year Planning (2017) research project of Jiangxi Social Science (no. 17GL05).
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Jin, H., Wang, H., Gong, C. et al. A study on the influencing factors of consumer information-seeking behavior in the context of ambient intelligence. J Ambient Intell Human Comput 11, 1397–1404 (2020). https://doi.org/10.1007/s12652-018-1005-y
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DOI: https://doi.org/10.1007/s12652-018-1005-y