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Determinants of innovative behavioral intention: Moderating role of real name policy in online community

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Journal of Service Science Research

Abstract

Online innovation community can be defined as a digital space where like-minded people have active and ongoing communication. The members share innovative ideas with one another, even build and maintain online or offline personal social ties, but have to comply with the community norms. A few years ago, real name policy was implemented in one country, while it was abolished in another country. The online community environment has changed.

This study attempts to find out whether the interpersonal trust, community norms, belongingness, liberalism and ownership have a positive effect on innovative behavior intention. But, for unidentified users, the factors of interpersonal trust and liberalism do not affect the intention of innovative behaviors. In addition, identified users who are more liberal are more willing to participate in the internet-based innovation.

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  1. Department of Digital Management, Korea University, Seoul, Korea

    Shasha Li

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  1. Shasha Li
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Correspondence to Shasha Li.

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Shasha Li was a mater student at the Department of Digital Management in Korea. She holds a Bachelor degree from.Her research interests include areas such as medical information system, e-business, online privacy, and mobile business.

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Li, S. Determinants of innovative behavioral intention: Moderating role of real name policy in online community. J Serv Sci Res 6, 225–256 (2014). https://doi.org/10.1007/s12927-014-0009-1

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