Skip to main content

Advertisement

Log in

A model of influencing factors of online social networks for informal learning in research institutes

  • Original Article
  • Published:
Social Network Analysis and Mining Aims and scope Submit manuscript

Abstract

Currently, online social networks (OSN) have become active collaborative learning and a popular e-learning platform for sharing knowledge. Informal learning is any form of learning that occurs outside the formal curricula of higher educational institutes. There is plenty of studies on the use of OSN for formal learning; however, the use of OSN for informal learning particularly by academic researchers got limited attention. This study attempts to fill this gap in the literature. This research aims to examine the factors which motivate academic researchers to accept OSN as a platform for informal learning. Also, a technology, interactivity, individuality, and behavior (TIIB) model is proposed based on feedback from academic researchers from research universities. To achieve this aim, a quantitative study based on the theory of constructivism and technology acceptance model 3 (TAM3) is done. With 786 valid questionnaires received, the proposed model is tested and statistically evaluated using partial least squares structural equation modelling (PLS-SEM) technique. The study results showed that collaborative, interactive, communication, quality of information, and subjective norms are the major factors of the behavioral intention of academic researchers to use OSN for informal learning. The study suggests instructional recommendations containing important technological, individual, and interactive features that could be considered by practitioners to encourage the acceptance of OSN for informal learning. The results of this research guide OSN for informal learning education providers in terms of developing an effective platform for academic researchers.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1
Fig. 2

Similar content being viewed by others

References

  • Alshibly HH (2014) A free simulation experiment to examine the effects of social commerce website quality and customer psychological empowerment on customers satisfaction. J Bus Stud Q 5(4):21–40

    Google Scholar 

  • Alsabawy AY, Cater-Steel A, Soar J (2013) IT infrastructure services as a requirement for e-learning system success. Comput Educ 69:431–451

    Article  Google Scholar 

  • Al-Hojailan MIA (2013) The effectiveness of the social network in higher education in Saudi Arabia: action research to develop an e-learning conceptual model based on blog tools. PhD thesis. De Montfort University, UK

  • Al-Sabaawi MYM, Dahlan HM (2018) Acceptance model of social media for informal learning. In: Saeed F, Gazem N, Patnaik S, Saed BA, Mohammed F (eds) Recent trends in information and communication technology. IRICT 2017. Lecture notes on data engineering and communications technologies, vol 5. Springer, Cham

    Google Scholar 

  • Al-Sabaawi MYM, Dahlan HM (2019) Social media for informal learning usage in Malaysia: barriers and benefits. In: Saeed F, Gazem N, Mohammed F, Busalim A (eds) Recent trends in data science and soft computing. IRICT 2018. Advances in intelligent systems and computing, vol 843. Springer, Cham

    Google Scholar 

  • Al-Sabaawi, MYM, Dahlan HM, Shehzad HMF (2021) Social media usage for informal learning in Malaysia: academic researcher perspective. Int J Inf Commun Technol Educ 17(2):103–117

  • Alloway TP, Alloway RG (2012) The impact of engagement with social networking sites (SNSs) on cognitive skills. Comput Hum Behav 28(5):1748–1754

    Article  Google Scholar 

  • Balakrishnan V (2017) Key determinants for intention to use social media for learning in higher education institutions. Univ Access Inf Soc 16(2):289–301

    Article  Google Scholar 

  • Balakrishnan V, Gan CL (2016) Mobile technology and interactive lectures: the key adoption factors. In: Churchill D, Lu J, Chiu T, Fox B (eds) Mobile learning design. Lecture Notes in Educational Technology. Springer, Singapore. https://doi.org/10.1007/978-981-10-0027-0_7

  • Balakrishnan V, Liew TK, Pourgholaminejad S (2015) Fun learning with Edooware—a social media enabled tool. Comput Educ 80:39–47

    Article  Google Scholar 

  • Bosch TE (2009) Using online social networking for teaching and learning: Facebook use at the University of Cape Town. Commun South Afr J Commun Theory Res 35(2):185–200

    Google Scholar 

  • Brown SA (2012) Seeing Web 20 in context: a study of academic perceptions. Internet High Educ 15(1):50–57

    Article  Google Scholar 

  • Brown SA, Dennis AR, Venkatesh V (2010) Predicting collaboration technology use: integrating technology adoption and collaboration research. J Manag Inf Syst 27(2):9–54

    Article  Google Scholar 

  • Bullinger A, Renken U, Moslein K (2011) Understanding online collaboration technology adoption by researchers – a model and empirical study. In: ICIS 2011 Proceedings, vol 2. https://aisel.aisnet.org/icis2011/proceedings/onlinecommunity/2

  • Burbules NC (2016) How we use and are used by social media in education. Educ Theory 66(4):551–565

    Article  Google Scholar 

  • Cheung CM, Chiu PY, Lee MK (2011) Online social networks: why do students use Facebook? Comput Hum Behav 27(4):1337–1343

    Article  Google Scholar 

  • Chen B, Bryer T (2012) Investigating instructional strategies for using social media in formal and informal learning. Int Rev Res Open Distrib Learn 13(1):87–104

    Google Scholar 

  • Chin W (1998) The partial least squares approach to structural equation modeling. Mod Methods Bus Res 295(2):295–336

    Google Scholar 

  • Clough G (2010) Geolearners: location-based informal learning with mobile and social technologies. IEEE Trans Learn Technol 3(1):33–44

    Article  Google Scholar 

  • Cross J (2011) Informal learning: Rediscovering the natural pathways that inspire innovation and performance. Wiley

    Google Scholar 

  • Curran JM, Lennon R (2011) participating in the conversation: exploring usage of social media networking sites. Acad Market Stud J 15:21

    Google Scholar 

  • Dabbagh N, Reo R (2011) Back to the future: tracing the roots and learning affordances of social software. In: Lee MJW, McLoughlin C (eds) Web 2.0-based e-learning: applying social informatics for tertiary teaching. IGI Global, Hershey, pp 1–20

    Google Scholar 

  • Dumpit DZ, Fernandez CJ (2017) Analysis of the use of social media in Higher Education Institutions (HEIs) using the Technology Acceptance Model. Int J Educ Technol High Educ 14(1):5

    Article  Google Scholar 

  • Davis FD (1989) Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Q 13(3):319–340. https://doi.org/10.2307/249008

  • Faqih KM, Jaradat MIRM (2015) Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective. J Retail Consum Serv 22:37–52

    Article  Google Scholar 

  • Franz AK (2011) Organic chemistry YouTube writing assignment for large lecture classes. J Chem Educ 89(4):497–501

    Article  Google Scholar 

  • Gruzd A, Staves K, Wilk A (2012) Connected scholars: Examining the role of social media in research practices of faculty using the UTAUT model. Comput Hum Behav 28(6):2340–2350

    Article  Google Scholar 

  • Greenhow C, Lewin C (2016) Social media and education: Reconceptualizing the boundaries of formal and informal learning. Learn Media Technol 41(1):6–30

    Article  Google Scholar 

  • Gu F, Widén-Wulff G (2011) Scholarly communication and possible changes in the context of social media: a Finnish case study. Electron Libr 29(6):762–776

    Article  Google Scholar 

  • Huang RT, Hsiao CH, Tang TW, Lien TC (2014) Exploring the moderating role of perceived flexibility advantages in mobile learning continuance intention (MLCI). Int Rev Res Open Distrib Learn 15(3):140–157

    Google Scholar 

  • Hsieh HL, Kuo YM, Wang SR, Chuang BK, Tsai CH (2016) A study of personal health record user’s behavioral model based on the PMT and UTAUT integrative perspective. Int J Environ Res Public Health 14(1):8

    Article  Google Scholar 

  • Islam R, Rabbi F (2016) Researching students’ experience of social media use as an informal learning platform. In: International conference on teaching and learning (ICTL), p 469. http://dir.iub.edu.bd/handle/123456789/219

  • Jaffar AA (2012) YouTube: an emerging tool in anatomy education. Anat Sci Educ 5(3):158–164

    Article  Google Scholar 

  • Kjellberg S (2010) I am a blogging researcher: motivations for blogging in a scholarly context. First Monday 15(8). https://doi.org/10.5210/fm.v15i8.2962

  • Krauskopf K, Zahn C, Hesse FW (2012) Leveraging the affordances of Youtube: the role of pedagogical knowledge and mental models of technology functions for lesson planning with technology. Comput Educ 58(4):1194–1206

    Article  Google Scholar 

  • Kirschner PA, Karpinski AC (2010) Facebook® and academic performance. Comput Hum Behav 26(6):1237–1245

    Article  Google Scholar 

  • Lei CU, Krilavičius T, Zhang N, Wan K, Man KL (2012) Using Web 2.0 tools to enhance learning in higher education: a case study in technological education. Proc Int Multiconf Eng Comput Sci 2:1153–1156

    Google Scholar 

  • Lim JS, Al-Aali A, Heinrichs JH, Lim KS (2013) Testing alternative models of individuals’ social media involvement and satisfaction. Comput Hum Behav 29(6):2816–2828

    Article  Google Scholar 

  • Lipsett A (2008) McDonald’s A—level ‘tough course’, says Brown’. Guardian 28. https://www.theguardian.com/education/2008/jan/28/alevels.secondaryschools

  • Lupton D (2014) ‘Feeling better connected’: academics’ use of social media. News and Media Research Centre, University of Canberra, Canberra

    Google Scholar 

  • Madjar N, Cohen-Malayev M (2013) Youth movements as educational settings promoting personal development: comparing motivation and identity formation in formal and non-formal education contexts. Int J Educ Res 62:162–174

    Article  Google Scholar 

  • Manasijević D, Živković D, Arsić S, Milošević I (2016) Exploring students’ purposes of usage and educational usage of Facebook. Comput Hum Behav 60:441–450

    Article  Google Scholar 

  • Merriam SB, Caffarella RS, Baumgartner LM (2012) Learning in adulthood: a comprehensive guide. Wiley

    Google Scholar 

  • Misko J (2008) Combining formal, non-formal and informal learning for workforce skill development. National Centre for Vocational Education Research Ltd, Adelaide

    Google Scholar 

  • Moghavvemi S, Paramanathan T, Rahin NM, Sharabati M (2017) Student’s perceptions towards using e-learning via Facebook. Behav Inf Technol 36(10):1081–1100

    Article  Google Scholar 

  • Mohammadi H (2015) Factors affecting the e-learning outcomes: an integration of TAM and IS success model (Retration of vol 32, pg 701 2015). Telemat Inform 32(4):R1–R1

    Article  Google Scholar 

  • Moran M, Seaman J, Tinti-Kane H (2012) Blogs, wikis, podcasts and Facebook: how today’s higher education faculty use social media. Pearson Learning Solutions, Boston

    Google Scholar 

  • Oh JS, Jeng W (2011) Groups in academic social networking services: an exploration of their potential as a platform for multi-disciplinary collaboration. In: 2011 IEEE third international conference on privacy, security, risk and trust and 2011 IEEE third international conference on social computing, pp. 545–548. https://doi.org/10.1109/PASSAT/SocialCom.2011.202

  • Roblyer D, McDaniel M, Webb M, Herman J, Witty V (2010) Findings on Facebook in higher education: a comparison of college faculty and student uses and perceptions of social networking sites. Internet High Educ 13(3):134–140

    Article  Google Scholar 

  • Romi S, Schmida M (2009) Non-formal education: a major educational force in the postmodern era. Camb J Educ 39(2):257–273

    Article  Google Scholar 

  • Sarwar B, Zulfiqar S, Aziz S, Ejaz Chandia K (2018) Usage of social media tools for collaborative learning: the effect on learning success with the moderating role of cyberbullying. J Educ Comput Res 57(1):246–279

    Article  Google Scholar 

  • Sánchez RA, Cortijo V, Javed U (2014) Students’ perceptions of Facebook for academic purposes. Comput Educ 70:138–149

    Article  Google Scholar 

  • Sekaran U, Bougie R (2016) Research methods for business: a skill building approach, 7th edn. Wiley

    Google Scholar 

  • Selwyn N (2007) Web 2.0 applications as alternative environments for informal learning-a critical review. In: Paper for CERI-KERIS international expert meeting on ICT and educational performance. vol 16. p 17

  • Sharma SK, Joshi A, Sharma H (2016) A multi-analytical approach to predict the Facebook usage in higher education. Comput Hum Behav 55:340–353

    Article  Google Scholar 

  • Shehzad HMF, Ibrahim RB, Yusof AF, Khaidzir KAM, Iqbal M, Razzaq S (2021) Comput Ind 129:103444

  • Shoshani Y, Braun Hazi R (2007) The use of the Internet environment for enhancing creativity. Educ Media Int 44(1):17–32

    Article  Google Scholar 

  • Shohel MMC (2016) Informal learning in Bangladesh: contexts, challenges and prospects. In: Burger T (ed) Handbook for informal learning—interdisciplinary and international perspectives [German Title: Handbuck informelles Lernen]. Beltz Juventa, Weinheim, pp 277–288

    Google Scholar 

  • Song D, Bonk CJ (2016) Motivational factors in self-directed informal learning from online learning resources. Cogent Educ 3(1):1205838

    Article  Google Scholar 

  • Smaller H (2005) Teacher informal learning and teacher knowledge: theory, practice and policy. In: Bascia N, Cumming A, Datnow A, Leithwood K, Livingstone D (eds) International Handbook of Educational Policy. Springer International Handbooks of Education, vol 13. Springer, Dordrecht. https://doi.org/10.1007/1-4020-3201-3_27

  • Šumak B, HeričKo M, Pušnik M (2011) A meta-analysis of e-learning technology acceptance: the role of user types and e-learning technology types. Comput Hum Behav 27(6):2067–2077

    Article  Google Scholar 

  • Tajudeen FP, Jaafar NI, Ainin S (2018) Understanding the impact of social media usage among organizations. Inf Manag 55(3):308–321

    Article  Google Scholar 

  • Thongmak M (2014) Factors determining learners’ acceptance of Facebook in a higher education classroom. Knowl Manag E-Learn: Int J (KM&EL) 6(3):316–331

    Google Scholar 

  • Tseng SM (2015) Exploring the intention to continue using web-based self-service. J Retail Consum Serv 24:85–93

    Article  Google Scholar 

  • Tripathi S (2014) Factors influencing the technology acceptance of social media in India: a literature Review and research agenda for future. J Adv Comput Sci Inf Technol (ACSIT) 1(2):43–47

  • Taylor S, Todd PA (1995) Understanding information technology usage: a test of competing models. Inf Syst Res 6(2):144–176

    Article  Google Scholar 

  • Van der Heijden H (2004) User acceptance of hedonic information systems. MIS Q 28(4):695–704. https://doi.org/10.2307/25148660

  • Van Noy M, James H, Bedley C (2016) Reconceptualizing Learning: a review of the literature on informal learning. ACT Foundation. Rutgers Education and Employment Research Center

    Google Scholar 

  • Venkatesh V, Bala H (2008) Technology Acceptance Model 3 and a research agenda on interventions. J Deci Sci 39(2):273–315

    Article  Google Scholar 

  • Venkatesh V, Morris G, Davis B, Davis D (2003) User acceptance of information technology: toward a unified view. MIS Q 27(3):425–478

    Article  Google Scholar 

  • Venkatesh V, Davis FD (2000) A theoretical extension of the technology acceptance model: four longitudinal field studies. Manag Sci 46(2):186–204

    Article  Google Scholar 

  • Vijayasarathy LR (2004) Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model. Inf Manag 41(6):747–762

    Article  Google Scholar 

  • Vygotsky LS (1978) Mind in society: the development of higher psychological processes. Harvard University Press, Cambridge

    Google Scholar 

  • Umrani-Khan F, Iyer S (2009) ELAM: a model for acceptance and use of e-learning by teachers and students. In: Proceedings of the international conference on e-learning. Institute of Technology Bombay, Mumbai, pp 475–485

  • Wamba SF, Bhattacharya M, Trinchera L, Ngai EW (2017) Role of intrinsic and extrinsic factors in user social media acceptance within workspace: assessing unobserved heterogeneity. Int J Inf Manage 37(2):1–13

    Article  Google Scholar 

  • Wiid J, Cant MC, Nell C (2013) Open distance learning students’ Perception of the use of social media networking systems as an educational tool. Int Bus Econ Res J (online) 12(8):867

    Google Scholar 

  • Whitty C, Anane R (2014) Social network enhancement for non-formal learning. In: 2014 47th Hawaii international conference on system sciences (HICSS). IEEE, pp 1645–1654. https://doi.org/10.1109/HICSS.2014.210

  • Zhao F, Kemp LJ (2012) Integrating Web 2.0-based informal learning with workplace training. Educ Media Int 49(3):231–245

    Article  Google Scholar 

  • Zhou Q, Lee CS, Sin SCJ (2017) Using social media in formal learning: investigating learning strategies and satisfaction. Proc Assoc Inf Sci Technol 54(1):472–482

    Article  Google Scholar 

Download references

Acknowledgements

The authors are very grateful to the University of Mosul/College of Administration & Economics for their provided facilities, which help to improve the quality of this work.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Mohmed Y. Mohmed Al-Sabaawi.

Additional information

Publisher's Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Appendix

Appendix

Construct

No.

Measurement items

Perceived usefulness

1

Using social media for informal learning improves my performance in my research activities

2

Using social media for informal learning increases my productivity in performing my research activities

3

Using social media for informal learning enhances my effectiveness in my research activities

4

I find social media for informal learning to be useful in my research activities

Perceived ease of use

5

It is easy to use social media to find research materials

6

It is easy to find people with common interests in social media

7

I do not have any problem to learn about social media sites’ features

8

Generally, I find it very easy to use social media

Perceived flexibility

9

Social media enable me to carry out my research activity at any time from any place

10

Social media enable me to access more research material conveniently

11

Social media support my research activity

12

Social media allow me to interact with other researchers flexibly

Facilitating conditions

13

The availability of WiFi enables me to use social media for informal learning easily

14

I have the time to use social media for informal learning in my research activity

15

My organization provides me with the needed knowledge to use social media for informal learning

16

Assistance to use social media for informal learning is available at my institution

Subjective

17

Most of my colleagues believe that using social media to share ideas will enhance our research output

18

Most of my colleagues believe that using social media shows that one is open to new ideas

19

Most researchers who are close to me expect me to interact with them on social media

20

Most researchers who are close to me expect me to use social media for informal learning

Self-efficacy

21

I have the skill to use social media for informal learning

22

I have the confidence in using social media for informal learning

23

I have enough knowledge/experience to use social media for informal learning

24

I can quickly figure out how to use social media for informal learning

Perceived enjoyment

25

I usually find sharing my knowledge about my research through social media to be enjoyable

26

Sharing my knowledge and information about my research through social media in the group is pleasant

27

I have fun sharing my knowledge and information about my research through social media

28

I feel excited while exploring more information about my research using social media

Information quality

29

Social media provide content that is easy to understand

30

Social media provide up to date content and information about my research

31

Social media provide the required content and information about my research

32

The information provided in social media is clear and unambiguous

Communication

33

I use social media to communicate with researchers globally

34

I use social media to communicate with my research partners

35

I use social media to communicate with experts in my research field

36

I use social media to communicate with other researchers in my research field to keep up to date

Interactive

37

I use social media to facilitate interaction with my research partners

38

I use social media to exchange knowledge more quickly with other researchers

39

I use social media to share my research knowledge with other researchers

40

I use social media to get feedback about my research from other researchers

Collaborative

41

I use social media to discuss my research method with other researchers

42

I use social media to discuss my research finding with other researchers

43

I use social media to facilitate collaboration with my research partner

44

I use social media to facilitate collaboration with my research respondents to collect the required data

Behavioral intention

45

I intend to use social media for informal learning in my research activities

46

I predict I would use social media for informal learning in my research activities

47

I plan to use social media for informal learning in my research activities

48

I intend to keep using social media for informal learning for my research activities

Use behavior

49

I use social media for informal learning in my daily research activities

50

I intensively use social media for informal learning in my research activities

51

I frequently use social media for informal learning in my research activities

52

I spend an average of 6 h per week using social media for informal learning in my research activities

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Al-Sabaawi, M.Y.M., Dahlan, H.M., Shehzad, H.M.F. et al. A model of influencing factors of online social networks for informal learning in research institutes. Soc. Netw. Anal. Min. 11, 68 (2021). https://doi.org/10.1007/s13278-021-00773-9

Download citation

  • Received:

  • Revised:

  • Accepted:

  • Published:

  • DOI: https://doi.org/10.1007/s13278-021-00773-9

Keywords

Navigation