Abstract
Prior research and anecdotal evidence suggest that the market success of experience goods (i.e. motion pictures) can be empirically connected to professional and peer reviews of those experience goods. In this paper, this argument is tested by examining the way in which reviews determine the success of video games. A number of analysis strategies are used to show that professional critics’ reviews of games can influence sales of games. The amount of advertising is also an influential factor.
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Sherrick, B., Schmierbach, M. The Effects of Evaluative Reviews on Market Success in the Video Game Industry. Comput Game J 5, 185–194 (2016). https://doi.org/10.1007/s40869-016-0027-y
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DOI: https://doi.org/10.1007/s40869-016-0027-y