A multiple objective marketing-manufacturing approach for order (market) selection

doi:10.1016/0305-0548(92)90029-5

Computers & Operations Research

Volume 19, Issue 7, October 1992, Pages 571-583

https://doi.org/10.1016/0305-0548(92)90029-5 Get rights and content

Abstract

A multiple objective approach for the order (market) selection decision problem of industrial firms with job shop production flows is discussed. The approach consists of a multiple objective programming model, an interactive solution procedure, and a group decision making mechanism. An illustration of the use of this approach to resolve interfunctional conflict in the marketing/manufacturing interface is presented.

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^☆: The authors contributed equally to this research project, and gratefully acknowledge the helpful discussions with Dr Erich A. Joachimsthaler of IESE, Spain.

^‡: Antonie Stam is an Associate Professor of Management Science at the University of Georgia. Dr Stam has recently published in Decision Sciences, European Journal of Operational Research, International Journal of Production Research, Multivariate Behavioral Research, Operations Research Letters, and other journals. His research interests are in multicriteria decision support systems, artificial intelligence, applications of mathematical programming, and time series analysis.

^§: Lorraine R. Gardiner is an Assistant Professor of Management at Auburn University. She has articles appearing in Decision Sciences and Journal of Hospital Marketing. Dr Gardiner's research interests include interactive multiple objective programming, multiple criteria decision support systems, and group decision support systems.

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A multiple objective marketing-manufacturing approach for order (market) selection☆

Abstract

The marketing strategy center: diagnosing the industrial marketer's interdisciplinary role

J. Market.

Marketing's interaction with other functional units: a conceptual framework and empirical evidence

J. Market.

Marketing and the other business functions

A model for studying R&D-marketing interface in the product innovation process

J. Market.

Disharmony between R&D and marketing

Ind. Market. Mgmt

Can manufacturing and marketing coexist?

Harvard Business Review

Marketing investment analysis

The magic matrix: products and accounts

Harvard Business School Note (9-588-006)

Functional integration: getting all of the troops to work together

Harvard Business School Note (9-587-122)

Specialties vs. commodities: the battle for profit margins

Harvard Business School Note (9-587-120)

A simultaneous decision model for production, marketing and finance

Mgmt Sci.

Goal programming approach to marketing/production planning

Ind. Market. Mgmt

Marketing strategy: new directions for theory and research

J. Market.

Marketing-production decisions in an industrial channel of distribution

Mgmt Sci.

An interactive weighted Tchebycheff procedure for multiple objective programming

Mathl Prog.

The PIMS Principle: Linking Strategy to Performance

Industrial Marketing Strategy

A market selection model for multiple end-use products

J. Market.

Marketing applications of the analytic hierarchy process

Mgmt Sci.

The effects of input control in a simple scheduling model

J. Opl Mgmt