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Microcomputer based multiple criteria decision support system for strategic planning

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Abstract

There are two major approaches currently used for developing Decision support Systems (DSS) for strategic planning, especially in the objective formulation stage. Several mathematical models have been developed to abstract the decision situation. However, they do not take into account either behavioral aspects of decision making or the presence of multiple and conflicting objectives. A second approach is to consider the several qualitative factors that go into decision making; such considerations are normally situation-dependent and hence it is difficult to provide a system for general managerial situations.

The Multiple Criteria Decision Making (MCDM) approach combines the advantages of both the approaches and, therefore, is an excellent alternative for designing DSS. This paper develops an MCDM approach to strategic planning. The model is applied to such a problem in a simulated environment and the problem is solved interactively. Our experience shows that the proposed methodology is a viable approach for solving practical decision problems in strategic planning.

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G. Chandrasekaran is an Assistant Professor in the Department of Management Science and Systems, School of Management at SYNYAB. He holds a Ph.D. from State University of New York at Buffalo. He won the General Electric award for best dissertation in Strategic Planning for 1981. He is actively involved in consulting and research in planning and information systems. His publications appear in strategic planning and information systems journals.

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R. Ramesh is an Assistant Professor in the Department of Management Science and Systems, School of Management at SUNAB. He obtained his Ph.D. in Operations Research from the State University of New York at Buffalo. His areas of specialization include mathematical programming, combinatorial optimization, database theory and optimization. His publications appear in European Journal of Operations Research, Annals of Operations Research and Information Processing & Management.

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