Chemical product design: Advances in and proposed directions for research and teaching
Introduction
Chemical product design is a diverse subject. In addition to the basic science and engineering underlying the product under consideration, consumer preference, budget, competing products, pricing, supply chain analysis, government policy, corporate social responsibility, sustainability, and so on also need to be taken into account in designing and developing a product. Fung et al. (2016) proposed a Grand Product Design Model, which shows the relationships among the different tasks and/or problems in the product design and development process. An updated Grand Problem Design Model that incorporates the impact of supply chain analysis, government policies, corporate social responsibility, and sustainability on product design into the original model is given in Fig. 1. Normally, the development process for a product begins with consumer preferences, which define the desired product quality. The ingredient and production process are then appropriately selected (or designed) to yield product properties and product structure, which together provide product attributes that meet product quality requirements (middle of figure). Note that supply chain analysis is used to optimize the selection of product ingredients (left of figure) (Martín and Martínez, 2018, Zhang et al., 2019). Government policies can significantly influence the choice of ingredients and the production process, as well as the product price and costs (left of figure). Corporate social responsibility that is quantified by donation to charities, reduction in greenhouse gas emission, potential of damage to ozone, job creation, employee training, and so on depends strongly on sustainability and government policy (Zhang et al., 2018). After accounting for product cost and non-manufacturing expenditure, a pricing model is needed to maximize profit while meeting corporate social responsibility. Other issues may also be considered such as sustainability, company strategy, aesthetics, human senses, and so on. This model is part of a hierarchical, multidisciplinary framework for chemical product design (Seider et al., 2017). There are 5 elements (highlighted through different colors in Fig. 1) of the design framework that are used for carrying out product design. Model-based methods, rule-based methods, and databases do not involve hardware while computational and experimental tools do. Note that not all models from Fig. 1 are considered in all product design problems. Only those models representing the issues that are of interest in the multi-objective function determining the best product would be included (bottom right of figure).
Many types of chemical products have been considered in product design. These include, considering only publications after 2000, fuel additives (Sundaram et al., 2001, Hada et al., 2014, Zhang et al., 2018); refrigerants (Sahinidis et al., 2003; Zhang et al., 2015); perfumes (Mata et al., 2005); slow release deodorizer (Street et al., 2008); aroma design (Korichi et al., 2008a, Korichi et al., 2008b; Selway et al., 2012); medical diagnostic products (Heflin et al., 2009); disinfectant (Omidbakhsh et al., 2012); biofuel (Dahmen and Marquardt, 2016); solvents for reaction synthesis (Zhou et al., 2015; Struebing et al., 2017) and many more. A classification of the chemical product types is given by Seider et al. (2017). A review of these publications shows that one or more of the five elements of the design framework is used for design of these products. Model-based design methods often play a prominent role. For example, Bernardo and Saraiva (2015) treated a product design problem as the inversion of three design functions: quality, property, and process functions. Xiao and Huang (2009) developed a model for paint design. Often, two or more of the elements are used synergistically. For example, Wibowo and Ng, 2001, Cheng et al., 2009, Smith and Ierapepritou, 2010, Conte et al., 2011 and Mitrofanov et al. (2012) used a combination of rule-based methods, model-based methods, and data-bases in the design of different types of product. Experimental tools are needed in product design either for obtaining data such as material properties that are not available in the database or for fabricating a product prototype for testing its performance (Conte et al., 2012). Similarly, computer-aided tools for product design are highly desirable (Kalakul et al., 2018; Liu et al., 2019). They can serve to quickly generate promising product candidates that can be verified through experimental techniques.
Most of the publications in chemical product design focus on ingredients, process design issues, material properties, and product quality of the Grand Product Design Model (Fig. 1) and relatively little has been done on product pricing (Bagajewicz, 2007, Bagajewicz et al., 2011; Chen et al., 2018), corporate social responsibility and government policies, sustainability, and so on. This is natural because materials and processing are Chemical Engineers’ core competencies. However, these other problems need to be considered in order to answer the seemingly simple question of “what to make?” Making a product that has the best quality on the market does not guarantee commercial success. The product can be priced beyond the consumers’ budget even if it has all the product attributes to satisfy the consumer preferences. In product design, nonmanufacturing costs such as legal and advertising costs can be substantial for some types of products. This is in stark contrast to process design of bulk chemicals where the raw material cost usually constitutes between 40 and 60% of the product cost. Government policy has a huge impact on what to make. Without government subsidy, electric vehicles (and all the chemical products associated with them) and solar panels would take much longer to open up the market to drive down the product cost. A product proposed by the marketing and engineering teams may not be approved by management because of social responsibilities.
In this article, the aforementioned problems are reviewed in more detail focusing on the design and analysis of the major types of chemical products – molecular, formulated, functional, and devices. Special emphasis is placed on the PSE methods and tools for their design. In view of the fact that product design is being incorporated into the chemical engineering curriculum around the world, the recent developments on the educational front are also discussed. The article ends with a discussion of the challenges, gaps, and opportunities in product design. Unless otherwise mentioned, “product design” in this article refers to “chemical product design”
Section snippets
Design, analysis and development
Fig. 2 shows the relationships among the four major types of chemical products in product development. Single species products can be further classified as small molecules (refrigerants, solvents) or large molecules (active pharmaceutical ingredients, surfactants). Usually, these chemical products have process applications (separation, reaction) as well as product applications where they perform specific tasks in formulated or functional products. The single species small molecular products are
Computer aided techniques & tools
Like process synthesis and design, chemical product synthesis and design problems can also be formulated mathematically and solved with many of the available numerical tools. Since the early 1980s, when the first CAMD (computer aided molecular design) technique related to solvent design was proposed, many developments in various directions have been reported. In all cases, the product synthesis-design problem is typically formulated as an optimization (MILP or MINLP) problem, which is then
Education
Generations of chemical engineering students have been taught to design a process to produce a specified product, usually a bulk chemical. There has not been any discussion as to why the particular product is selected and who decided to make it? This is a serious omission for two reasons. From a wider perspective, it takes away the opportunity to challenge the students to innovate to come up with chemical products to meet human needs and to expand the company's product line. Another reason is
Perspective, future directions, and conclusions
Much has been achieved since the launching of product design research and teaching in the chemical engineering community at the turn of the new millennium (Cussler, 1999, Stephanopoulos, 2003, Cussler and Wei, 2003, Hill, 2004, Gani, 2004, Zhang et al., 2016). Despite the ups and downs in its development, it is firmly believed that product design is going to play a much more important role in our profession for a singular reason: the information age has led to changing business models in many
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