Editorial
Special section on new e-commerce research from the Asian region

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  • Elucidating the determinants of purchase intention toward social shopping sites: A comparative study of Taiwan and Japan

    2017, Telematics and Informatics
    Citation Excerpt :

    Specifically, they propose that social media support consumers interact with the firms from which they buy goods and services, as well as the various new ways that social media can support e-commerce, enabling firms to increase their business return on investment (ROI) by their effort to well accomplish intimacy with their customers. Thus, Asia is nowadays one of the crucial forces driving the development of e-commerce in the area (Lee et al., 2015). We propose that cultural differences among the countries may be one of the main causes for the different purchase intention toward social shopping.

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