Fuzzy consensus measure on verbal opinions

https://doi.org/10.1016/j.eswa.2007.07.040Get rights and content

Abstract

In the group decision-making process, consensus is an important indication of group agreement or reliability. Traditional methods to measure consensus refer mostly to gauging variance among the participants’ opinions by transforming them into numbers in the interval scale. In this study we propose a new value-based measure, in which verbal opinions are transformed into values by means of fuzzy membership functions. To understand how the proposed method performs, we conduct two experiments to compare its performance with the variance-based methods and entropy measure. The results show that our method is more appropriate to account for participants’ consensus judgments based on verbal opinions.

Introduction

Group decision making is the process of arriving at a conclusion toward a specific issue based on the opinions of multiple individuals. Under such a circumstance, consensus of the participants is an important indication of group agreement or reliability (Stemler, 2004). It is desired that a good measure on consensus toward an issue can fully reflect the real behavior of the group.

Traditional methods to measure consensus rely heavily on numerical variance among the participants’ opinions. That is, verbal opinions of the participants are transformed into numerical values and variance among these values is then calculated to indicate the disagreement degree. Variance-based measures, however, suffer from major criticism of being imprecise and misleading because of their apparent implication that interval scale is assumed for the ordinal verbal responses (Agresti, 1996).

On the other hand, the concept of entropy is also proposed to measure consensus (Alston, Kearl, & Vaughan, 1992). Entropy is originated from information theory to measure the degree of disorder, which solely depends on the probability of event occurrence. As pointed out by Fuller, Alston, and Vaughan (1995), this measure is nonlinear in nature and, consequently, large changes in the distribution of event occurrence may result in small changes in entropy, i.e. insensitive to the actual distribution of opinions. It seems that entropy is a more robust measure for data in the ordinal scale as verbal opinions.

Nevertheless, it is our idea that variance-based methods are not totally invalid. The major problem lies in that verbal opinions are not equally spaced in the interval scale. On the other hand, several researchers (e.g. Dyer & Sarin, 1979) have shown that fuzzy membership functions can reflect the relative importance of verbal terms in our mind. In this sense, we propose a fuzzy membership function approach to transforming verbal opinions into numbers in the interval scale.

The purpose of this paper is thus to propose a measure of group consensus based on the variability of membership values. In addition, experiments are conducted to compare this measure with other common consensus measures to justify its feasibility in applications.

Section snippets

Literature review

Typical measures on consensus are reviewed in this section, which include variance-based methods and entropy. They are further described as follows.

Membership assessment of verbal opinions

As the major problem for pure variance-based methods comes from the equal-spaced interval scale assumption for ordinal verbal opinions, we propose a fuzzy membership-function approach to transforming verbal opinions into quantitative numbers in the interval scale. Fuzzy membership functions are employed to reflect different degrees of importance of verbal opinions.

To assess the desired fuzzy membership function, we conduct an experiment by asking participating subjects to respond an interval

Comparison of measures

In this section, we desire to compare our proposed membership-based consensus measure with common measures such as VCC, VCC′, and entropy. To do so, two experiments are conducted to obtain subjects’ consensus judgments toward verbal opinions. Various consensus measures are then compared based on their correlations with the experimental results.

Results

We first conducted an MDPref analysis to understand how subjects make consensus judgment on verbal opinions, followed by the utility analyses to understand how the utilities and values elicited from previous studies can be fitted into the current one.

Conclusions

Consensus is essential in the group decision-making process to indicate group agreement or reliability. In this paper, we propose the membership-based measures where verbal opinions are transformed into membership values by means of fuzzy membership functions. To understand how the proposed measures perform, we conduct two experiments to compare the performance with traditional variance-based measures and the entropy measure. The result shows that membership-based measures do improve the

Acknowledgements

This work was supported by the National Science Council, Taiwan, ROC, with grant number NSC92-2416-H-251-003.

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