Emergency information diffusion on online social media during storm Cindy in U.S.

https://doi.org/10.1016/j.ijinfomgt.2018.02.003Get rights and content

Highlights

  • This study explored connections and patterns of the social network created by the aggregated interactions in Twitter during disaster responses.

  • This study collected Twitter data during the period of the storm Cindy, June 20–30, 2017.

  • This study analyzed the critical roles of four types of online users using social network analysis and text analysis.

  • This study suggested further actions to improve the effectiveness of information diffusion via social media in an emergency.

Abstract

Social media plays a critical role in propagating emergency information during disasters. Governmental agencies have opened social media accounts for emergency communication channels. To understand the underlying mechanism of user behaviors and engagement, this study employs social network analysis to investigate information network and diffusion across news, weather agencies, governmental agencies, organizations and the public during the 2017 Storm Cindy in the U.S. This study identified certain types of Twitter users (news and weather agencies) were dominant as information sources and information diffusers (the public and organizations). However, the information flow in the network was controlled by numerous types of users including news, agency, weather agencies and the public. The results highlighted the importance of understanding the unique characteristics of social media and networks for better emergency communication system.

Introduction

Communication is a core component of disaster management. Given the threats to human life and property that a disaster causes, individuals need information about what has happened and what is still onging within a disaster-affected area and beyond (Rodríguez, Diaz, Santos, & Aguirre, 2007). Thus, developing an effective disaster communication system should be the top priority for relevant governmental agencies, private organizations, and communities. Social media plays a critical role in disaster management for accessing information during an emergency (Lindsay, 2011). Many studies have explored the systematic use of social media during emergency responses by extracting social media data to identify the needs of a disaster-affected community (Gao, Barbier, & Goolsby, 2011; Imran, Elbassuoni, Castillo, Diaz, & Meier, 2013; Yin et al., 2015). For example, social media data was used to develop a GIS-based real-time map during Hurricane Sandy in 2012 (Middleton, Middleton, & Modafferi, 2014). It shared critical information and community needs with emergency agencies and NGOs. Furthermore, real-time data from social media has been used to develop an early warning system for tornadoes (Knox et al., 2013; Tyshchuk, Hui, Grabowski, & Wallace, 2011). Finally, social media is used to communicate emergency information and urgent requests between emergency agencies and disaster-affected communities (Feldman et al., 2016; Kim & Hastak, 2018b). Using social media as a communication method may support emergency agencies in understanding emerging situations rapidly. However, more investigation is needed to determine how emergency agencies can effectively operate their social media during disasters to expedite the diffusion of emergency information within an affected community. For that, it is critical to understand the underlying mechanism of online user behaviors and the unique network structure. Therefore, the objective of this study is to investigate the functioning of social networks during a disaster and analyze the characteristics of an emergent online network, to improve communication strategies and facilitate the development of disaster-related social media tools.

Section snippets

Social capital and infrastructure

Many scholars have found that social capital plays a key role in responses to disasters. Nakagawa and Shaw (2004) identified that social capital and community leadership as the core requisites for rapid disaster recovery. Aldrich (2011) concluded that the power of people (social capital) is the strongest and most robust predictor of population recovery after a catastrophe. Aldrich and Meyer (2015) examined recent literature to investigate the critical role of social capital and networks in

Objectives and methodology

This study investigated the use of Twitter’s social network during the 2017 Storm Cindy in U.S. This study examined online social media networks and user behaviors during the storm through the lens of Social Network Analysis (SNA). It provides insights to understand emergent social networks and the engagement during disaster responses and suggests strategies to propagate emergency information. Objectives of this study are as follows:

  • 1)

    Analyze social media data on Twitter during the period of

Search-term trends

Google Trends has been used in several studies to investigate online users’ search behavior around a specific event, with the goal of understanding unique patterns and intensity (Choi & Varian, 2012; Dergiades, Milas, & Panagiotidis, 2015; Dugas et al., 2012; Stocking & Matsa, 2016). Kim and Hastak (2017) found that the trend in a community strongly correlated with behaviors of a disaster. We examined a search-term trend (keyword: Storm Cindy) from June 15–30, 2017 and compared it with the

Discussion

Our findings can be used to understand a large-scale heterogeneity in social networks and to accelerate information diffusion in an emergency. Multiple methods, including SNA and text analysis, identified characteristics of an online social network, its structure and the Twitter user engagement in depth.

News (N) and weather agencies (WA) were dominant in the Twitter network as information sources, whereas the public (P) and organizations (O) mainly focused on retweeting the information.

Conclusion

It is critical for the public to receive accurate, reliable and timely information from emergency agencies during disasters. Many studies have shown that social media 1) influences social consciousness, 2) leads to rapid information delivery, and 3) reaches a broader and more targeted population than any conventional methods. Thus, social media, such as Twitter and Facebook, is expected as a powerful tool for rapid information diffusion in an emergency.

We investigated the Twitter social network

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