The threat of social engineering is one that affects not only the financial and reputational well-being of corporate entities but also the basic rights of individuals to privacy. Methods common to health campaigns used to disseminate information warning against social engineering have the potential for success. By providing potential scenarios and exact descriptions of threats, the recipients of the messages might become more aware of the dangers posed through the Internet. Case studies of effective health campaigns will be examined, as well as specific threats that could be avoided by more awareness on the part of the individual. Psychological effects of different techniques and the way that general knowledge can help to prevent social engineering attacks will also be examined.
