Social media and internet public events

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Abstract

Contemporary China is experiencing deeper reform and social transformation. The newly born social media have participated in the historical process of China’s reform and social change. Based on the existing literature of social media and internet public events, this article aims to study China’s internet public events through the perspective of social transformation theory, especially theories of the civic society and public sphere. This study has used case study to explore the role that social media play in social change in China through in-depth analysis of 57 typical cases. We found that social media are not only an important information source and means for online civil mobilization, but also provide citizens an open and free space for discussion of internet public events. The impact of social media in promoting social change was reflected in the supervision of governmental, judiciary and other public power; maintenance of justice and protection of disadvantaged groups; attracting the government’s attention, urging governmental information publicity and investigation of the events, and promoting social management innovation and institutional change. Social media are a helpful force in the construction of internet public sphere and civil society of contemporary China. Meanwhile, it is necessary to be cautious that social media is also likely to be a breeding ground for nationalist and populist discourses.

Introduction

Social media have opened up a new space for information exchange and opinion expression. They not only bring about profound changes in the field of public opinion, but also become an important driving force to promote social change. The relationship between social media and social change is an important issue. Internet public events are an ideal starting point to explore such a relationship. In this article, we will examine some typical Internet public events in the Chinese context to explore the impact of social media on social change.

Section snippets

Literature review and research questions

Social media and internet public events have become a hot academic research area in China and Western countries along with the concept of Web2.0 started in 2004. From the perspective of social media based on bibliometric analysis, it shows that changes in the number of papers published in this field are consistent with the trend of Price Curve (Xu et al., 2014, Tang and Ye, 2015). The themes of research in the West are varied, including social media users, the technological basis, the

Theoretical framework

As mentioned above, the studies of Internet public events, especially Internet mass events by Chinese scholars, are different from Western scholars in conceptualization and theoretical frameworks. More importantly, the practical context of the Internet public events in China is quite different from Western countries. Therefore, the first question to answer regarding Internet public events should be about the research perspectives, the context of theories, and theoretical frameworks.

Since the

Method

As Habermas (1996) pointed out, public sphere cannot be conceived as an institution and certainly not as an organization. It is not even a framework of norms with differentiated competence and roles, membership regulations, and so on. Although it permits one to draw internal boundaries, outwardly it is characterized by open, permeable, and shifting horizons. Therefore, it is more appropriate to use qualitative analysis rather than quantitative studies to study internet public events with public

Social media and Internet Public Events

According to Kaplan and Haenlein (2010), social media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated content. In general, social media include forms such as Blog, Weibo (a Chinese style Twitter), BBS, SNS, Podcast, Wiki and Content-community.

In order to find out what role social media play in internet public events, this study analyzes the process of 57 selected cases,

Impact on promoting social change

With the participation of social media, internet public events largely propagated in contemporary China. From a macroscopic view, the emergence of these internet public events is the result of social change in contemporary China interacted with the technology of information and communication. From a microscopic perspective, the development processes of internet public events have generated some degree of impetus to social change in China, resulting in remarkable achievements. Base on the

Discussion

The occurrence and development of internet public events cannot be separated from the internet media, as well as the traditional media. The internet media include network media such as portal websites and social media that was the focus of this study. Thus, media that participated in internet public events can be divided into three types: the traditional media, network media, and social media. We found that all the three types of media have taken part in internet public events as the first

Acknowledgements

The work was supported by The Key Project of Philosophy and Social Sciences Research, Chinese Ministry of Education (12JD020) and National Social Science Foundation of China (11BXW025).

The authors would like to thank Professor Kaibin Xu in the School of Journalism and Communication at Wuhan University for his help and valuable suggestions in revising and polishing for the English manuscript. We also would like to thank Associate Professor Fujian Fang of South-Central University for

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