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From the User Interface to the Consumer Interface

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Abstract

Business success requires that advances in technology be designed and applied within a human context. Too often technological advance has occurred without reference to human behavior. While research appreciates that electronic consumers are computer users, and vice-versa, few understand exactly how this is transforming consumer behavior. In other words, technological imagination has surpassed our knowledge of media-based consumer behavior. This paper seeks to re-dress the balance of understanding. By (i) integrating themes in human-computer interaction (HCI) with consumer behavior models and (ii) placing the results within a framework of relevant research issues, we present the conceptual foundations for a consumer interface.

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Authors and Affiliations

  1. Department of Information System and Computing, Brunel University, Uxbridge, Middlesex, UK, UB8 3PH

    Melissa Cole, Robert M. O'Keefe & Haytham Siala

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  1. Melissa Cole
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  2. Robert M. O'Keefe
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Cole, M., O'Keefe, R.M. & Siala, H. From the User Interface to the Consumer Interface. Information Systems Frontiers 1, 349–361 (2000). https://doi.org/10.1023/A:1010009923913

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