Web search strategies and retrieval effectiveness: an empirical study

This paper reports the results of a study funded by the Arts and Humanities Research Board which sought to investigate links between Web search strategies and retrieval effectiveness. A total of 68 students, enrolled on masters programmes in librarianship, information management and information systems, searched for two topics using the AltaVista search engine. Logs of the resultant 341 queries, along with relevance judgements for over 4,000 retrieved items, were analysed using factor analysis and regression. The differing but complementary types and strengths of evidence produced by these two forms of analysis are discussed and presented. Retrieval effectiveness was associated positively with best‐match searching and negatively with Boolean searching. The implications of these findings for Web searching are discussed.