The effect of the Internet in industrial channels: an industry example
William Lightfoot
(Peace College, Raleigh, North Carolina, USA)
James R. Harris
(Peace College, Raleigh, North Carolina, USA)
2969
Abstract
This paper critically examines the affect of the Internet on industrial sales channels. The technology and strategy of industrial exchanges is discussed. Recent critiques of B2B activities are reviewed within the context of the motion control industry. Conclusions are provided that should assist managers in this industry.
Keywords
Citation
Lightfoot, W. and Harris, J.R. (2003), "The effect of the Internet in industrial channels: an industry example", Industrial Management & Data Systems, Vol. 103 No. 2, pp. 78-84. https://doi.org/10.1108/02635570310463401
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited