Scholarship and practice: the contribution of ethnographic research methods to bridging the gap

Information systems research methods need to contribute to the scholarly requirements of the field of knowledge but also need to develop the potential to contribute to the practical requirements of practitioners′ knowledge. This leads to possible conflicts in choosing research methods. Argues that the changing world of the IS practitioner is reflected in the changing world of the IS researcher and that qualitative approaches to IS research help to bridge the gap between the two domains of knowledge. Illustrates how this gap may be bridged through discussing the ethnographic research method. Concludes by assessing the contributions and limitations of this method to IS research and practice.