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E‐commerce policies and customer privacy

Mayur S. Desai (School of Business, Indiana University Kokomo, Kokomo, Indiana, USA)
Thomas C. Richards (Business Computer Information Systems Department, The University of North Texas, Denton, Texas, USA)
Kiran J. Desai (Fogelman College of Business and Economics, The University of Memphis, Memphis, Tennessee, USA)

Information Management & Computer Security

ISSN: 0968-5227

Article publication date: 1 March 2003

5493

Abstract

The rapid growth of the Internet and the number of online consumers have resulted in increased fears from privacy advocates, legislators and consumer groups regarding the guarantees of privacy when using e‐commerce and the Internet. Some companies collect marketing information on consumers’ Internet habits without their knowledge or consent. This study looks at stated policies appearing on the Web sites of a number of major e‐commerce companies regarding Internet privacy. This was accomplished by the examination of information related to current Internet policies posted on these firms’ Web sites. Also examined was whether these policies have been changed over a three‐year time period. Five policy categories were examined over this three‐year period using a consistent rating scale. These categories were privacy, returns, shipping, warranty, and security.

Keywords

Citation

Desai, M.S., Richards, T.C. and Desai, K.J. (2003), "E‐commerce policies and customer privacy", Information Management & Computer Security, Vol. 11 No. 1, pp. 19-27. https://doi.org/10.1108/09685220310463696

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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