Role of trust in e‐business success
Information Management & Computer Security
ISSN: 0968-5227
Article publication date: 1 February 2004
Abstract
Success of an e‐business rests on many factors. One of the important contributors is trust. Trust is something that an e‐business must strive to achieve over a period of time. Acquiring customer trust depends on many things that an e‐business controls. However, customer's trust as such is not under the control of the e‐business. Some contributing factors for gaining customer trust are: appeal of the Web site, product or service offerings, branding, quality of service and trusted seals. Trust can be viewed from many angles such as transaction, information content, product, technology and institution. This paper analyses the role of trust from the transaction perspective and highlights the things that an e‐business could do for building customer trust.
Keywords
Citation
Srinivasan, S. (2004), "Role of trust in e‐business success", Information Management & Computer Security, Vol. 12 No. 1, pp. 66-72. https://doi.org/10.1108/09685220410518838
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited