Studying Potential Customers: The Applications of Marketing Information Systems in University Recruitment
Abstract
Looks at Management Information Systems and their application with regard to higher education and recruitment in universities. Discusses how admissions can more accurately be predicted and how a systematic approach to communications with potential students be developed. Concludes that data analysis techniques and analysis should make it easier to respond to government pressures exerted, with regard to increasing student numbers.
Keywords
Citation
Gabbott, M. and Sutherland, E. (1993), "Studying Potential Customers: The Applications of Marketing Information Systems in University Recruitment", Information Management & Computer Security, Vol. 1 No. 4. https://doi.org/10.1108/09685229310045349
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited