Trust in Web‐based electronic commerce security
Pauline Ratnasingham
(Department of Information Systems, University of Melbourne, Victoria, Australia)
2735
Abstract
Electronic commerce is about business. Businesses are built on relationships and relationships are built on trust, especially in today’s virtual competitive world. Trust is an essential ingredient for electronic commerce in creating loyal and very satisfied customers. This paper discusses the concept of trust and its importance for secure electronic commerce.
Keywords
Citation
Ratnasingham, P. (1998), "Trust in Web‐based electronic commerce security", Information Management & Computer Security, Vol. 6 No. 4, pp. 162-166. https://doi.org/10.1108/09685229810227667
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited