To read this content please select one of the options below:

$44.00 (excl. tax) 30 days to view and download

Print and Internet catalog shopping: assessing attitudes and intentions

Leo R. Vijayasarathy, Joseph M. Jones

Internet Research

ISSN: 1066-2243

Article publication date: 1 August 2000

6387

Abstract

The use of print catalogs for direct marketing has a long history of success. Today, telecommunication networks, such as the Internet, offer the potential to reach a larger market through the use of online catalogs that could be dynamic, flexible, and consumer‐responsive. This paper reports the results of an empirical study that compared individuals’ attitudes and intentions to shop using print and Internet catalogs. The findings suggest that individuals perceived differences between the two catalog media on the shopping factors of reliability, tangibility, and consumer risk. Further, product value, pre‐order information, post‐selection information, shopping experience, and consumer risk emerged as the factors that influenced attitudes and intentions to shop using print and Internet catalogs.

Keywords

Citation

Vijayasarathy, L.R. and Jones, J.M. (2000), "Print and Internet catalog shopping: assessing attitudes and intentions", Internet Research, Vol. 10 No. 3, pp. 191-202. https://doi.org/10.1108/10662240010331948

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

Related articles