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A new Web assessment index: Spanish universities analysis

María Buenadicha Mateos (María Buenadicha Mateos is an Assistant Professor of Human Resources Management at the Extremadura University of Badajoz, Spain.)
Antonio Chamorro Mera (Antonio Chamorro Mera is an Assistant Professor of Marketing at the Extremadura Univesity of Badajoz, Spain.)
Francisco Javier Miranda González (Francisco Javier Miranda González is an Assistant Professor of Production Management at the Extremadura University of Badajoz, Spain.)
Óscar Rodrigo González López (Óscar Rodrigo González López is an Assistant Professor of Marketing at the Extremadura University of Badajoz, Spain.)

Internet Research

ISSN: 1066-2243

Article publication date: 1 August 2001

1074

Abstract

Despite the rapid growth of the World Wide Web in the last several years few studies have appeared in the literature assessing Web sites’ efficacy. This paper provides an original Web Assessment Index, focused on four categories: accessibility, speed, navigability and content. The scoring mechanism is explained and the index is applied to assess the Web sites of all Spanish universities. Finally, conclusions and implications derived from this study are presented.

Keywords

Citation

Buenadicha Mateos, M., Chamorro Mera, A., Miranda González, F.J. and Rodrigo González López, Ó. (2001), "A new Web assessment index: Spanish universities analysis", Internet Research, Vol. 11 No. 3, pp. 226-234. https://doi.org/10.1108/10662240110396469

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

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