Get linked or get lost: marketing strategy for the Internet
Abstract
Develops detailed marketing strategy recommendations for online commerce based on the general popularity of the Internet, the unique nature of doing business there, and how its attributes may be utilized for a successful marketing presence.
Keywords
Citation
Aldridge, A., Forcht, K. and Pierson, J. (1997), "Get linked or get lost: marketing strategy for the Internet", Internet Research, Vol. 7 No. 3, pp. 161-169. https://doi.org/10.1108/10662249710171805
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited