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Get linked or get lost: marketing strategy for the Internet

Alicia Aldridge, Karen Forcht, Joan Pierson

Internet Research

ISSN: 1066-2243

Article publication date: 1 September 1997

8334

Abstract

Develops detailed marketing strategy recommendations for online commerce based on the general popularity of the Internet, the unique nature of doing business there, and how its attributes may be utilized for a successful marketing presence.

Keywords

Citation

Aldridge, A., Forcht, K. and Pierson, J. (1997), "Get linked or get lost: marketing strategy for the Internet", Internet Research, Vol. 7 No. 3, pp. 161-169. https://doi.org/10.1108/10662249710171805

Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited

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