The real world and virtual worlds
Stan Glaser
(Professor of Management in the Graduate School of Management, Macquarie University, Sydney, New South Wales, Australia)
2144
Abstract
Discusses some of the limitations of virtual reality (VR) with reference to socio‐technical systems ‐ the interaction of people with technology. Argues that VR has potential applications but that these applications may prove to be more limited than some proponents would suggest. Points to a significant opportunity for VR technology to be used in strategic partnership marketing and supply chain management.
Keywords
Citation
Glaser, S. (1997), "The real world and virtual worlds", Internet Research, Vol. 7 No. 4, pp. 246-251. https://doi.org/10.1108/10662249710187240
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited