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Rationalizing the customer service process

Hee‐Woong Kim (Massachusetts Institute of Technology, Cambridge, Massachusetts, USA, and)
Young‐Gul Kim (Korea Advanced Institute of Science and Technology, Seoul, Korea)

Business Process Management Journal

ISSN: 1463-7154

Article publication date: 1 May 2001

10779

Abstract

Satisfying customers is the best method for organizations to gain competitive advantage. To deliver quality services to customers, we need to understand their expectations. Given accurate understanding of expectations, customer service, which can be regarded as a process that consists of several steps to satisfy customer requirements, should be redesigned to match them. This research intends to suggest a customer service rationalization method which consists of service process model, performance simulation, and contingent change guidelines. For the validation test, we compared the proposed method with other service models and applied it to several real cases. From the applications, we found that the proposed method could reduce the risk of service redesign projects by enabling the better understanding of the performance simulation data from the proposed change alternatives. Finally, we discussed the applications of the method and the implications of this research.

Keywords

Citation

Kim, H. and Kim, Y. (2001), "Rationalizing the customer service process", Business Process Management Journal, Vol. 7 No. 2, pp. 139-156. https://doi.org/10.1108/14637150110389713

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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