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E‐learning motivation and educational portal acceptance in developing countries

Ursula Paola Torres Maldonado (Ministry of Transportation and Communications, Lima, Peru)
Gohar Feroz Khan (School of Innovation, Global Information and Telecommunication Technology Programme, Korea Advanced Institute of Science and Technology (KAIST), Daejeon, South Korea)
Junghoon Moon (Regional Information Programme, Seoul National University, Seoul, South Korea)
Jae Jeung Rho (Department of Management Science, Korea Advanced Institute of Science and Technology, Daejeon, South Korea)

Online Information Review

ISSN: 1468-4527

Article publication date: 22 February 2011

5930

Abstract

Purpose

The purpose of this paper is to: empirically validate a modified unified theory of acceptance and use of technology (UTAUT) model by adding an “e‐learning motivation” construct in the South American context; try to determine the role of e‐learning motivation in the use and adoption of e‐learning systems and conversely the effect of technology on students' e‐learning motivation; and to test region and gender as moderators in the model.

Design/methodology/approach

A survey method was used to collect data from 47 schools located at different regions: the coast, Andes, and jungle of Peru. The partial least square technique was used for data analysis.

Findings

It was found that “e‐learning motivation” and “social influence” had a positive influence on behavioural intention, while “facilitating condition” had no effect on e‐learning portal use. Furthermore, use behaviour had a positive influence on e‐learning motivation. Also found was the moderating role of “region”.

Research limitations/implications

The analysis is carried out in a single country, thus, caution should be taken in generalisation of the results.

Practical implications

The findings will help policy makers and practitioners in developing countries to better understand students' e‐learning motivation.

Originality/value

By adopting the UTAUT model, a new construct of “e‐learning motivation” is added, and applied to the South American context.

Keywords

Citation

Paola Torres Maldonado, U., Feroz Khan, G., Moon, J. and Jeung Rho, J. (2011), "E‐learning motivation and educational portal acceptance in developing countries", Online Information Review, Vol. 35 No. 1, pp. 66-85. https://doi.org/10.1108/14684521111113597

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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