The importance of rhetoric in conceptualising IS adoption
Journal of Enterprise Information Management
ISSN: 1741-0398
Article publication date: 19 April 2011
Abstract
Purpose
The aim of this paper is to outline the importance of organisational rhetoric as a valuable theoretical lens to examine and conceptualise IS adoption.
Design/methodology/approach
The paper is based on a critical, yet selective, review of some relevant literature on rhetoric and IS adoption.
Findings
The paper outlines four distinctive yet interrelated elements of rhetoric, namely, different types of rhetoric and their implications; the role of stakeholders; the notion of rhetorical congruence; and rhetorical situations and strategies. These provide a means of operationalising the rhetorical dimension in researching IS adoption.
Originality/value
The paper's main contribution is to enrich the existing repertoire of IS adoption theories and perspectives by adding the dimension of rhetoric.
Keywords
Citation
Huang, J. and Galliers, R.D. (2011), "The importance of rhetoric in conceptualising IS adoption", Journal of Enterprise Information Management, Vol. 24 No. 3, pp. 219-223. https://doi.org/10.1108/17410391111122826
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited