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Strategic modelling of web information systems

Thomas Moritz (Computer Science Institute, Postbox 101344, 03013 Cottbus, Germany)
Klaus‐Dieter Schewe (Information Science Research Centre & Department of Information Systems, Massey University, Private Bag 11222, Palmerston North, New Zealand)
Bernhard Thalheim (Department of Computer Science and Applied Mathematics, Christian Albrechts University Kiel, Olshausenstr. 40, D‐24098 Kiel, Germany)

International Journal of Web Information Systems

ISSN: 1744-0084

Article publication date: 1 November 2005

691

Abstract

The development of web information systems (WISs) requires modelling on various layers of abstraction. Based on an abstract abstraction layer model (ALM) the work in this article approaches the modelling on the highest layer dealing with strategic modelling. Strategic modelling addresses a very general characterisation of WISs in terms of its content, functionality, context, usage and presentation, and pragmatic guidelines for achieving these. The article discusses branding, utilisation space modelling, utilisation portfolio modelling and atmosphere modelling as the major parts of a strategic model. Furthermore, techniques based on linguistic analysis, communication analysis and metaphors make up the informal means to approach WISs in strategic terms.

Keywords

Citation

Moritz, T., Schewe, K. and Thalheim, B. (2005), "Strategic modelling of web information systems", International Journal of Web Information Systems, Vol. 1 No. 4, pp. 223-240. https://doi.org/10.1108/17440080580000095

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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