Determinants and academic achievement effect of Facebook use in educational communication among university students
Aslib Journal of Information Management
ISSN: 2050-3806
Article publication date: 29 November 2018
Issue publication date: 7 January 2019
Abstract
Purpose
The purpose of this paper is to examine the factors that drive students to use Facebook for educational communication and explore the impact of Facebook use for educational communication on perceived academic achievement.
Design/methodology/approach
A survey was conducted through a self-administered questionnaire to collect data from student Facebook users at a large technology and engineering university in Malaysia. Partial least squares path modeling was used to test the hypotheses in the research model.
Findings
This empirical study showed that Facebook use in educational communication is determined by subjective norms and purposive value. Facebook use in educational communication positively affected perceived academic achievement.
Practical implications
The findings provide useful insight for higher institutions and educators regarding the potential academic effects of integrating Facebook into higher education learning. Moreover, this study provides insight into the factors that drive Facebook use in educational communication.
Originality/value
Prior studies have largely investigated the determinants and the effects of Facebook use among university students. However, little research has focused on educational communication phenomena. This study investigated determinants and academic achievement effect of Facebook use in educational communication among university students.
Keywords
Acknowledgements
The authors acknowledge the generous support from Ministry of Education Malaysia and Universiti Teknologi Malaysia (FRGS/1/2018/SS03/UTM/02/3).
Citation
Goh, C.F., Rasli, A., Tan, O.K. and Choi, S.L. (2019), "Determinants and academic achievement effect of Facebook use in educational communication among university students", Aslib Journal of Information Management, Vol. 71 No. 1, pp. 105-123. https://doi.org/10.1108/AJIM-05-2018-0116
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited