Surveying the music playback experience of museum audiences based on perceived quality and perceived value
ISSN: 0264-0473
Article publication date: 11 October 2019
Issue publication date: 18 November 2019
Abstract
Purpose
The improvement of museum service quality and efficiency is a hot issue in recent years. This paper aims to explore the influencing factors of museum audience satisfaction with music playing experience and provide empirical support for the improvement of museum service quality.
Design/methodology/approach
In this study, first, the basic theory of customer satisfaction and the basic theory of structural equation model are introduced. Different types of music have different effects on audience experience. At the same time, for different types of museums, different exhibition halls in the same museum and different types of exhibitions, the use of music should be tailored to local conditions. Then, a questionnaire survey is conducted to investigate the satisfaction of the audience of Hunan Museum with their music playing experience, and the survey data are collected and sorted out. Structural equation model (SEM) is used to study the customer satisfaction of Museum audiences' music playing experience, so as to find out the factors that have the greatest impact on the satisfaction and put forward corresponding improvement suggestions.
Findings
The results show that perceived value and perceived quality have the greatest impact on customer satisfaction.
Research limitations/implications
Museum audience satisfaction model involves many variables and has complex relationships. Therefore, there are still many shortcomings in this study.
Practical implications
Therefore, this study has important practical significance for museums to serve the society, improve the level of exhibition and realize their own value. By improving the exhibition environment and paying attention to the complaints of the audience, the satisfaction of the audience can be improved.
Originality/value
The structural equation model is applied to the study of museum customer satisfaction.
Keywords
Acknowledgements
This work was supported by Hunan Philosophy and Social Science Foundation Office with the project of “the genealogy of suona inheritor in qingshan and the research on the traditional composing” (No. 18YBA296).
Citation
Chen, X. (2019), "Surveying the music playback experience of museum audiences based on perceived quality and perceived value", The Electronic Library, Vol. 37 No. 5, pp. 878-892. https://doi.org/10.1108/EL-03-2019-0061
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited