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Using data mining to track the information spreading on social media about the COVID-19 outbreak

Yunfei Xing (School of Information Management, Central China Normal University, Wuhan, China)
Wu He (Department of Information Technology and Decision Sciences, Old Dominion University, Norfolk, Virginia, USA)
Gaohui Cao (School of Information Management, Central China Normal University, Wuhan, China)
Yuhai Li (School of Information Management, Central China Normal University, Wuhan, China)

The Electronic Library

ISSN: 0264-0473

Article publication date: 25 November 2021

Issue publication date: 1 February 2022

550

Abstract

Purpose

COVID-19, a causative agent of the potentially fatal disease, has raised great global public health concern. Information spreading on the COVID-19 outbreak can strongly influence people behaviour in social media. This paper aims to question of information spreading on COVID-19 outbreak are addressed with a massive data analysis on Twitter from a multidimensional perspective.

Design/methodology/approach

The evolutionary trend of user interaction and the network structure is analysed by social network analysis. A differential assessment on the topics evolving is provided by the method of text clustering. Visualization is further used to show different characteristics of user interaction networks and public opinion in different periods.

Findings

Information spreading in social media emerges from different characteristics during various periods. User interaction demonstrates multidimensional cross relations. The results interpret how people express their thoughts and detect topics people are most discussing in social media.

Research limitations/implications

This study is mainly limited by the size of the data sets and the unicity of the social media. It is challenging to expand the data sets and choose multiple social media to cross-validate the findings of this study.

Originality/value

This paper aims to find the evolutionary trend of information spreading on the COVID-19 outbreak in social media, including user interaction and topical issues. The findings are of great importance to help government and related regulatory units to manage the dissemination of information on emergencies, in terms of early detection and prevention.

Keywords

Acknowledgements

This research is funded by China Postdoctoral Science Foundation (2020M672393) and National Social Science Foundation of China (19BTQ075).

Citation

Xing, Y., He, W., Cao, G. and Li, Y. (2022), "Using data mining to track the information spreading on social media about the COVID-19 outbreak", The Electronic Library, Vol. 40 No. 1/2, pp. 63-82. https://doi.org/10.1108/EL-04-2021-0086

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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