CEOs Visualizing Knowledge Management

An opportunity exists to develop useful and authentic Knowledge Management strategies for competitive advantage through facilitating organizational decision‐makers within their world, in terms of their reality and purposes instead of adapting existing thinking to this area and calling it Knowledge Management. For Knowledge Management to survive as something more than another fad, it may be timely to consult the individuals involved in leading the creation and delivery of new customer values about their requirements instead of imposing a functionally‐driven agenda based on old products.