Learners’ attention preferences of information in online learning: An empirical study based on eye-tracking
Interactive Technology and Smart Education
ISSN: 1741-5659
Article publication date: 8 April 2019
Issue publication date: 21 August 2019
Abstract
Purpose
This study aims to use eye-tracking technology to conduct an empirical study about online learning process analysis, thus aiming to understand the attentional preferences and learning paths in online learners.
Design/methodology/approach
With eye movement tracking and data analysing technology, the Tobii X120 eye-tracking instrument, Tobii studio and online learning platform are used to record and visualise data of eye moving and learning steps during the real task-based online learning processes of 14 online learners. According to Barbara A. Soloman’s learning style classification framework, these learners’ learning style was presented in four dimensions. Based on data of eye moving, leaning style and operation in online course, the correlation about learners’ preferences of learning content, online learning paths and learning style were analysed based on according data.
Findings
The paper provides empirical insights about how change is brought about during online learning. It is found that there is no significant difference in attention preference between the students with the difference on the learning style of visual-verbal, although each person has a different attention preference on the learning content.
Research limitations/implications
The limitation of this study is that only one common type of video learning process is studied. The learning process of various types of instructional videos in online learning will be done in future research.
Practical implications
In this study, eye-movement tracking technology is used to understand students’ learning path and learning preference in the online learning process, which is helpful to optimise the online learning process and improve the efficiency of online learning.
Social implications
This research findings have been approved by relevant experts and have won the first prize in the school-level competition of South China Normal University in China.
Originality/value
In this study, the technology of psychology (eye-tracking technology) is introduced into the study of real task-based online learning process in the subject of educational technology, realising the integration of multi-disciplinary research techniques and methods.
Keywords
Acknowledgements
This paper has been funded by the Foundation of the Open Online course in K-12 education and Higher Education (2015ZD010), the South China Normal University Challenge Cup gold seed cultivation project (18JXKA01) and the Innovation Project of Graduate School of South China Normal University (2017wkxm062).
Citation
Mu, S., Cui, M., Wang, X.J., Qiao, J.X. and Tang, D.M. (2019), "Learners’ attention preferences of information in online learning: An empirical study based on eye-tracking", Interactive Technology and Smart Education, Vol. 16 No. 3, pp. 186-203. https://doi.org/10.1108/ITSE-10-2018-0090
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited