Genre as digital social action: the case of archiving, tagging and searching in digital media culture

The purpose of this article is to develop a contemporary understanding of genre as digital social action. Particular emphasis will be on archiving, tagging, and searching as social actions afforded by digital media as a function of their materiality.

The approach is critical analysis and discussion.

It is shown through an examination and a concrete example of how the genre is understood as digital social action, how the materiality of digital media affords particular communicative actions.

The article contributes with an understanding of the genre as digital social action consisting of two communicating parts: users’ actions and materiality.