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Critical determinants for electronic market adoption: Evidence from Australian small- and medium-sized enterprises

Hepu Deng (Business and Law School, Foshan University, Foshan, China) (School of Business IT and Logistics, RMIT University, Melbourne, Australia)
Sophia Xiaoxia Duan (School of Business IT and Logistics, RMIT University, Melbourne, Australia)
Feng Luo (Business and Law School, Foshan University, Foshan, China)

Journal of Enterprise Information Management

ISSN: 1741-0398

Article publication date: 26 November 2019

Issue publication date: 20 February 2020

698

Abstract

Purpose

Understanding the critical determinants for the adoption of electronic markets (e-markets) is significant for the development of sustainable electronic business. The purpose of this paper is to investigate the critical determinants for the adoption of e-markets in Australian small- and medium-sized enterprises (SMEs) for electronic business.

Design/methodology/approach

A comprehensive review of the related studies is conducted. That leads to the development of a conceptual model for exploring the critical determinants for the adoption of e-markets in Australian SMEs. Such a model is then tested and validated using structural equation modelling on the survey data collected, leading to the identification of the critical determinants for e-market adoption in Australian SMEs.

Findings

The study reveals that perceived direct benefit, perceived trust, top management support and external pressures are critical for the adoption of e-markets in Australian SMEs. Perceived indirect benefit and organization readiness are insignificant for the adoption of e-markets.

Originality/value

This paper contributes to existing electronic business research by enriching the understanding of the critical determinants for the adoption of e-markets in Australian SMEs. Such a study provides government departments, e-market operators and SMEs with practical guidelines for the better use of e-markets in electronic business.

Keywords

Acknowledgements

On behalf of all authors, the corresponding author states that there is no conflict of interest.

Citation

Deng, H., Duan, S.X. and Luo, F. (2020), "Critical determinants for electronic market adoption: Evidence from Australian small- and medium-sized enterprises", Journal of Enterprise Information Management, Vol. 33 No. 2, pp. 335-352. https://doi.org/10.1108/JEIM-04-2019-0106

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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