Critical determinants for electronic market adoption: Evidence from Australian small- and medium-sized enterprises
Journal of Enterprise Information Management
ISSN: 1741-0398
Article publication date: 26 November 2019
Issue publication date: 20 February 2020
Abstract
Purpose
Understanding the critical determinants for the adoption of electronic markets (e-markets) is significant for the development of sustainable electronic business. The purpose of this paper is to investigate the critical determinants for the adoption of e-markets in Australian small- and medium-sized enterprises (SMEs) for electronic business.
Design/methodology/approach
A comprehensive review of the related studies is conducted. That leads to the development of a conceptual model for exploring the critical determinants for the adoption of e-markets in Australian SMEs. Such a model is then tested and validated using structural equation modelling on the survey data collected, leading to the identification of the critical determinants for e-market adoption in Australian SMEs.
Findings
The study reveals that perceived direct benefit, perceived trust, top management support and external pressures are critical for the adoption of e-markets in Australian SMEs. Perceived indirect benefit and organization readiness are insignificant for the adoption of e-markets.
Originality/value
This paper contributes to existing electronic business research by enriching the understanding of the critical determinants for the adoption of e-markets in Australian SMEs. Such a study provides government departments, e-market operators and SMEs with practical guidelines for the better use of e-markets in electronic business.
Keywords
Acknowledgements
On behalf of all authors, the corresponding author states that there is no conflict of interest.
Citation
Deng, H., Duan, S.X. and Luo, F. (2020), "Critical determinants for electronic market adoption: Evidence from Australian small- and medium-sized enterprises", Journal of Enterprise Information Management, Vol. 33 No. 2, pp. 335-352. https://doi.org/10.1108/JEIM-04-2019-0106
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited