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Asynchronous network-based model and algorithm for sentiment analysis of online public opinions

Chong Li (School of Air Traffic Management, Civil Aviation Flight University of China, Guanghan, China)
Yuling Qu (College of Foundation Science, Harbin University of Commerce, Harbin, China)
Xinping Zhu (School of Air Traffic Management, Civil Aviation Flight University of China, Guanghan, China)

Kybernetes

ISSN: 0368-492X

Article publication date: 3 May 2022

Issue publication date: 1 November 2023

144

Abstract

Purpose

A novel asynchronous network-based model is proposed in this paper for the sentiment analysis of online public opinions. This new model provides a new approach to analyze the evolution characteristics of online public opinion sentiments in complex environment.

Design/methodology/approach

Firstly, a new sentiment analysis model is proposed based on the asynchronous network theory. Then the graphical evaluation and review technique is employed and extended to design the model-based sentiment analysis algorithms. Finally, simulations and real-world case studies are given to show the effectiveness of the proposed model.

Findings

The dynamics of online public opinion sentiments are determined by both personal preferences to certain topics and the complex interactive influences of environmental factors. The application of appropriate quantitative models can improve the prediction of public opinion sentiment.

Practical implications

The proposed model-based algorithms provide simple but effective ways to explore the complex dynamics of online public opinions. Case studies highlight the role of government agencies in shaping sentiments of public opinions on social topics.

Originality/value

This paper proposes a new asynchronous network model for the dynamic sentiment analysis of online public opinions. It extends the previous static models and provides a new way to extract opinion evolution patterns in complex environment. Applications of the proposed model provide some new insights into the online public opinion management.

Keywords

Acknowledgements

The authors would like to thank the reviewers and editors for their valuable comments and suggestions on this paper. This work was supported by the National Natural Science Foundation of China-Civil Aviation Joint Research Funds (No. U1733105), the Sichuan Provincial Central Government Guides Local Science and Technology Development Special Project (2020ZYD094), and the Sichuan Science and Technology Planning Project (No. 2021YFS0391).

Citation

Li, C., Qu, Y. and Zhu, X. (2023), "Asynchronous network-based model and algorithm for sentiment analysis of online public opinions", Kybernetes, Vol. 52 No. 10, pp. 4130-4157. https://doi.org/10.1108/K-02-2021-0159

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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