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Exposure to risk communication, compliance with preventive measures and information-sharing behavior among students during the COVID-19 pandemic

Le Thanh Tung (Faculty of Economics and Public Management, Ho Chi Minh City Open University, Ho Chi Minh City, Vietnam)
Pham Tien Thanh (Faculty of Business Administration, Ton Duc Thang University, Ho Chi Minh City, Vietnam)

Kybernetes

ISSN: 0368-492X

Article publication date: 1 May 2023

Issue publication date: 7 July 2023

148

Abstract

Purpose

During the coronavirus disease 2019 (COVID-19) pandemic, public health risk communication has been a vital work. Students account for a large proportion of the population and are often highly mobile; thus, they face a high risk of contagion and spreading the disease. Therefore, risk communication to this group during the pandemic has been essential. This research examines the relationship between risk communication to students and their appropriate behaviors (compliance with COVID-19 preventive measures and COVID-19 information sharing).

Design/methodology/approach

This research used structural equation model (SEM) and generalized structural equation model (GSEM) to analyze the data collected from students during the COVID-19 pandemic.

Findings

The findings revealed that risk communication in mass media was positively associated with students' compliance with preventive measures and sharing pandemic-related information. Additionally, their compliance behavior was positively associated with their information-sharing behavior.

Practical implications

This research offers some implications regarding the containment of a highly-infectious virus, especially for the context when the risk of outbreak is high and an effective vaccine is not available, by focusing on risk communication and compliance and information-sharing behaviors.

Originality/value

This research is one of the early attempts to examine the risk communication to students, their compliance with preventive measures and their information-sharing behavior during a pandemic.

Keywords

Acknowledgements

Funding: This research is funded by Ho Chi Minh City Open University under the grant number E2021.09.1.

Declarations of interest: The authors declare that there is no conflict of interest.

Data availability statement: The data that support the findings of this study are available from the corresponding author upon reasonable request.

Citation

Tung, L.T. and Thanh, P.T. (2023), "Exposure to risk communication, compliance with preventive measures and information-sharing behavior among students during the COVID-19 pandemic", Kybernetes, Vol. 52 No. 7, pp. 2597-2615. https://doi.org/10.1108/K-05-2022-0706

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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