Internet marketing is an integral part of trade and promotion of goods and services in digital form, which has become especially popular due to the outbreak of the Covid-19 pandemic. The main element of the Internet marketing complex is the product. Search queries are used to promote the product. The goal of the content is to make the company known and highlight the value of the product for the customer. The article proposes a software module for automating the processes of filling in the description of product positions on the marketplace platform and selecting keywords. Such a software module will help automate the process of SEO optimization of the content of product positions on the marketplace and speed it up.