Memes influence the behaviours, perceptions and actions of the people they spread to, both consciously and unconsciously. The production of memes and memetic behaviours are dominated by a relatively small number of highly productive online communities. The link between these small but influential communities, the cultural impact they have on the internet, and the activities of those using those facets to further a political strategic agenda that must be investigated. The dynamics of these communities must be understood, and effectively incorporated into a united strategy/doctrine model for both Information Warfare and War.