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Real-Time Periodic Advertisement Recommendation Optimization using Ising Machine | IEEE Conference Publication | IEEE Xplore

Real-Time Periodic Advertisement Recommendation Optimization using Ising Machine


Abstract:

Online advertising is widely used by commercial companies to attract customers. Tuning advertisement delivery to achieve a high conversion rate (CVR) is crucial for impro...Show More

Abstract:

Online advertising is widely used by commercial companies to attract customers. Tuning advertisement delivery to achieve a high conversion rate (CVR) is crucial for improving advertising effectiveness. Because advertisers require demandside platforms (DSPs) to deliver a certain number of ads within a fixed period, it is challenging to maximize CVR while satisfying ads delivery constraints. Such a combinatorial optimization problem is NP-hard when we have a considerable number of both ads and users. In this paper, we adopt Digital Annealer (DA), a quantum-inspired Ising computer, to solve the combinatorial optimization problem. The experimental evaluation result shows that the proposed method increases accuracy from 0.176 to 0.326 and achieves 20.8 times speed-up compared to baseline.
Date of Conference: 10-13 December 2020
Date Added to IEEE Xplore: 19 March 2021
ISBN Information:
Conference Location: Atlanta, GA, USA

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