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Exploration of links between anxiety purchases, deprivation and personality traits | IEEE Conference Publication | IEEE Xplore

Exploration of links between anxiety purchases, deprivation and personality traits


Abstract:

The links between anxiety (and negative mental heath outcomes in general) and socio-economic conditions have been the subject of a large number of studies. However, the u...Show More

Abstract:

The links between anxiety (and negative mental heath outcomes in general) and socio-economic conditions have been the subject of a large number of studies. However, the underlying mechanisms that affect this relationship have not been fully elucidated, nor have they been extended to consider potential mediators in the form of individual differences/psychological traits. Interrogating over 8-million customers' loyalty card transactions from a major health retailer, this paper investigated two ideas: the potential to use health product purchases to detect anxiety distributions across geo-spatial regions in England; and exploring the relationship between these product health purchases, deprivation levels and personality traits. Specifically, this analysis examined the co-variation between: anxiety purchases within district level geo-spatial regions in the UK; mean deprivation levels; and personality traits, across those districts. Contrary to previous findings, results demonstrated a negative correlation between anxiety related purchases and deprivation, and a positive correlation between anxiety related purchases and conscientiousness. This indicated the complex nature of the various forms of anxiety and its underlying causes and drivers - but also highlighted the challenges faced by different demographics in treating its symptoms.
Date of Conference: 10-13 December 2020
Date Added to IEEE Xplore: 19 March 2021
ISBN Information:
Conference Location: Atlanta, GA, USA

References

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