Ultra high performance digital media applications are now creating the need for new network architectures instead of shared IP links to provide them with dedicated, on-demand high capacity. These demands will be more critical in the future, as applications employing a real time environment become more common. Dynamic optical services at lambda and sub-lambda granularities are proposed because they guarantee the appropriate QoS in terms of bandwidth, jitter and latency. The technologies presented in this paper are merely initial considerations for use when providing the network services under investigation. Initial studies have shown that there is a lot of interest, and there are many advantages, in setting up network services to distribute high-performance media streams via optical networks to one or more locations.