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Mediacampaign — A multimodal semantic analysis system for advertisement campaign detection | IEEE Conference Publication | IEEE Xplore

Mediacampaign — A multimodal semantic analysis system for advertisement campaign detection


Abstract:

MediaCampaignpsilas scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across differe...Show More

Abstract:

MediaCampaignpsilas scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The projectpsilas main goal is to automate to a large degree the detection and tracking of advertisement campaigns on television, Internet and in the press. For this purpose we introduce a first prototype of a fully integrated semantic analysis system based on an ontology which automatically detects new creatives and campaigns by utilizing a multimodal analysis system and a framework for the resolution of semantic identity.
Date of Conference: 18-20 June 2008
Date Added to IEEE Xplore: 15 July 2008
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Conference Location: London, UK

References

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