In this paper, we investigate the problem of bilinear control of a solar collector plant using the available boundary and solar irradiance measurements. The solar collector is described by a first-order 1D hyperbolic partial differential equation where the pump volumetric flow rate acts as the plant control input. By combining a boundary state observer and an internal energy-based control law, a nonlinear observer based feedback controller is proposed. With a feed-forward control term, the effect of the solar radiation is cancelled. Using the Lyapunov approach we prove that the proposed control guarantees the global exponential stability of both the plant and the tracking error. Simulation results are provided to illustrate the performance of the proposed method.