This work proposes a formation control law for multi-agent systems whose components are heterogeneous in terms of actuation capabilities, but at the same time are all able to retrieve bearing information w.r.t. some neighbors in the group. The designed controller exploits the results of the bearing rigidity theory deriving from the modeling of heterogeneous formations as generalized frameworks. The outlined solution is compared with a leader-follower combination of existing rigidity based homogeneous formation controllers in order to highlight the easy tuning, the flexibility w.r.t. the formation composition, and the increased efficiency of the new proposed control approach. A sufficient condition ensuring the convergence of the designed controller is also given.