Abstract:
The inclusion of social science theories of persuasion can improve influence operators' ability to predict the effects of influence campaigns. However, providing operator...Show MoreMetadata
Abstract:
The inclusion of social science theories of persuasion can improve influence operators' ability to predict the effects of influence campaigns. However, providing operators with a means to use these theories in predicting target audiences' attitudes and behaviors presents several challenges. Operators often have limited time and data and may lack the expertise to effectively leverage social science theories or the output from models built upon these theories. The Social Science Influence Modeling (SSIM) tool addresses these challenges by offering models at three levels of increasing complexity and by employing theories that can accommodate the needs and limitations operators encounter.
Published in: 2012 IEEE International Multi-Disciplinary Conference on Cognitive Methods in Situation Awareness and Decision Support
Date of Conference: 06-08 March 2012
Date Added to IEEE Xplore: 23 April 2012
ISBN Information: