Loading [a11y]/accessibility-menu.js
SSIM: Using social science to model the effects of influence campaigns on attitudes and behaviors | IEEE Conference Publication | IEEE Xplore

SSIM: Using social science to model the effects of influence campaigns on attitudes and behaviors


Abstract:

The inclusion of social science theories of persuasion can improve influence operators' ability to predict the effects of influence campaigns. However, providing operator...Show More

Abstract:

The inclusion of social science theories of persuasion can improve influence operators' ability to predict the effects of influence campaigns. However, providing operators with a means to use these theories in predicting target audiences' attitudes and behaviors presents several challenges. Operators often have limited time and data and may lack the expertise to effectively leverage social science theories or the output from models built upon these theories. The Social Science Influence Modeling (SSIM) tool addresses these challenges by offering models at three levels of increasing complexity and by employing theories that can accommodate the needs and limitations operators encounter.
Date of Conference: 06-08 March 2012
Date Added to IEEE Xplore: 23 April 2012
ISBN Information:

ISSN Information:

Conference Location: New Orleans, LA, USA

References

References is not available for this document.