Personalization and context-aware applications have attracted increasing amounts of attention over recent years due to the emergence of pervasive computing applications. Nevertheless, it still remains a challenge to meet the needs of users while they are on the move. This paper introduces a novel approach for providing personalized, context-aware assistance services for users in mobile environments. Central to the approach is the use of ontological user profile modeling which captures various characteristics of a user in order to create a unique set of profile information. In addition, user profiles can adapt to changing user behavior, thus enabling services to respond to evolving user needs and preferences. We describe the overall system architecture of the proposed approach with special emphasis being placed on the user profile modelling and its expected utility based on a typical use case scenario, i.e., using a smart-phone to address the problem of the outdoor mobility of a person with Dementia. A prototype based on the Android OS is used to illustrate the application. The use of everyday technology for a real world problem highlights the potential and utility of our approach.